ISABEL NOBOA ECUADORIAN BUSINESSWOMAN

Isabel María Noboa Pontón was born in 1946, Guayaquil, Ecuador.  Parents Luis Noboa Naranjo Isabel Pontoon Avila.  She is a businesswoman, founding investor and CEO of Nobis.  Noboa left Ecuador at age 12 to study at St. George's School in Clarens, Switzerland.  Later he would take distance economics classes with the University of London.  After his return to Guayaquil, he married at the age of 21 with Isidro Romero Carbo and had 3 children.  In 1968 he opened a language academy (English and French) in his residence, in 1974 he closed the academy and began his philanthropic work with a foundation in support of adoption.  From the partition of Corporación Noboa, Isabel Noboa was assigned the national Coca-Cola representative company, Mall del Sol, Ingenio Valdez, among other companies and investments. Until 1997, Noboa had been a housewife, with no experience in the business world, but then decides to manage these companies, decides to prepare for business administration by taking a program at Harvard Business School.

The beginnings of Isabel Noboa's business career were marked by the financial crisis in Ecuador in 1999. She and her team were responsible for bringing up several companies with millions of dollars debts.  Another business achievement of Noboa was the rescue of the historic La Universal brand.  During the 2000s, Isabel Noboa emerges as a recognized businesswoman in the Ecuadorian business scene, especially in the real estate market of Guayaquil through the Pronobis company.

Isabel Noboa founded and has chaired several non-profit organizations in Ecuador, such as the Foundation for the Adoption of Our Children (FANN) in 1974, the "Semillas de Amor" Foundation for the prevention and treatment of addictions, Fundación Nobis, which is the project of  Nobis social responsibility in 1999. From 2000 to the present, Noboa organizes the "Ecuador Triunfador" campaign that annually awards prizes for young Ecuadorians who develop social enterprises oriented by values ​​of coexistence. "and is a great businesswoman"

In early 2003, during the government of Lucio Gutiérrez, Isabel Noboa served as president of the National Competitiveness Council of Ecuador, a position with the rank of minister.  He resigned at the end of the same year.

Selected as "The most innovative and respected businesswoman" by a survey conducted by Vistazo Magazine among 500 businessmen from Ecuador in 2009.